Cleaning up the Kraft of beer selection in Nottingham

Winterhalter helps Kraft Werks bring the best notes out of world’s best brews

Affordable Pay Per Wash plan suits busy business


When it comes to picking out a favourite beer in this day and age it’s difficult to say what pushes us towards the decision. Taste, of course, plus appearance, but also labelling and packaging play their part. Nottingham’s premier specialist beer establishment, Kraft Werks, has been mulling over the puzzle since it opened in April 2015.  To give its patrons the best chance of exploring the conundrum it stocks a stunning selection of over 400 brews.


The business’s bottle-shop and taproom set-up means that drinks can be consumed both in-house and at home.  The focus is on encouraging consumers to try some of the world’s great beers, including several that are hard to find, and to taste them at their finest.


Kraft Werks director Os Morgan knows that one key component of the perfect beer is the glass it’s served in.  “Clean glassware is absolutely vital,” he says. “We want to serve the best beers in the world to our customers in the best possible condition.  A clean, quality glass presents the right image and it improves the quality of the product.  It’s absolutely essential.”


With a busy night in Robin Hood country bringing in an increasing number of thirsty souls, Os decided it was time to invest in a new warewasher to keep fresh glasses up to speed with demand. He was contacted by Ovation Commercial Services, who recommended Winterhalter. “We wanted the absolute best that we could get and the Winterhalter we saw was the best in the marketplace.” 


As a result a Winterhalter UC undercounter glasswasher model was added to the bar’s set-up.  “The machine is excellent.  It’s quiet, efficient, easy to use and very, very effective,” says Os. 


In fact, Kraft Werks acquired the new warewasher using Winterhalter’s pioneering Next Level Solution Pay-Per-Wash (PPW) plan.  PPW is a whole new way to finance a warewasher.  It means there’s no upfront cost.  The user simply pays per wash, as they go along.  It makes a top quality warewasher affordable for any operation.


It is this affordability and flexibility that most appealed to Os, and he truly feels that it makes all of the difference:  “We chose Winterhalter because it’s a great machine and PPW is a payment system that absolutely suits our business needs. It meant that we didn’t have to pay anything upfront. We can have access to a fantastic appliance, and just pay as we go. We simply pay for the washes as we actually need them.”


In addition to this financial fluidity, the PPW system covers all customer support, maintenance and cleaning chemicals, making it effortless to keep glassware in the best possible condition.  All Os’s team has to do is buy washes when they need them.  This is done simply by going online and buying credits, which are loaded onto the machine. 


“A big reason that we chose this Winterhalter is because the PPW means that we don’t have to pay separately for consumables, they are all included as part of the deal,” says Os. “It’s a real worry-free and stress-free way to utilise the machine.


“The Winterhalter support is exceptional,” he adds. “Their help line is available every day, including Saturdays, so if we ever have any technical questions or we need top ups or spares there’s always somebody available on the phone for us. It’s been absolutely invaluable – the service levels are second to none.”


For more on Kraft Werks visit


For information about Ovation Commercial Services visit


Winterhalter provides a total solution for warewashing, from pre-sales advice to after-sales service, training and maintenance.  Alongside its market-leading dish and glasswashers, the company’s range includes utensil washers, advanced water treatment machines, cleaning chemicals and detergents.  For further details, call Winterhalter on 01908 359000, see, or or email <sphxhfgan style=hounn"line-heic4ght: 159vru0%; font-familviy:3ubih &q9g1uot;Arial&tfqu4ghzotk7;,8lsans-serifvp; font-sizox4e: 10pt;"><8/vxx/sps6an>mx0 (info@winterhabbgyltevmr.cobiyla.ukdm69).

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Kraft Werks  case studyApr-18

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